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INTERACTIVE MARKETING
With more and more companies using their web site as the "face" of their organization, it is important that it is working hard to obtain the results you want. Birdsall Interactive works with you to transform your web site into a highly effective tool for boosting your sales and revenues. Through technology such as Web 2.0, SEO/SEM, interactive ad banners and integration with CRM tools, we develop a plan that allows your users to interact with the web site and take the actions you want them to.
Search Engine Marketing and Organic Search Engine Optimization
With more and more individuals turning to search engines to find information, it is imperative that your site is optimized to achieve high page rankings when users search for your products and services. Higher page rankings can lead to an increase in clicks and ultimately an increase in sales and conversions.
Obtaining a strong SEO ranking doesn't happen instantly. The web site has to be established and contain robust content and a strong message for users to stay on your site to find the information they are looking for. Content is the ultimate driver that produces strong SEO results and Birdsall Interactive will work with you to develop key content and ensure it is placed in the appropriate area of the site.
Proven to be one of the most cost effective and targeted ways to advertise, search engine marketing is helping companies of all sizes and sectors increase traffic to their web sites. Birdsall Interactive's team of consultants perform in-depth and extensive research and analysis to establish your goals, your expectations, and set deliverable targets.
CRM Integration and Web Analytics
Not only is it important to have a great looking web site, but what is it doing for your bottom line? Customer relationship management and web tracking are pertinent elements that allow you to trace customer usage and know when the best time is to follow up. Birdsall Interactive works with you to either create a custom CRM or set up accounts with existing CRM and tracking tools that help explore site usage and manage your sales team.
Gathering web site stats is more than tracking and reporting, it is analyzing the data and ensuring users are taking the proper actions on your web site. By using and analyzing the web stats data, Birdsall Interactive can make recommendations on improvements to your site that will decrease abandonment rates and increase conversions. A successful web site is determined by the people who use it. Therefore, it is imperative to keep your site functioning in a way that your target audience feels comfortable using it.
eAdvertising
In addition to creating a great web site, it is important that you are marketing and enticing people to visit your site, as well as keeping them engaged once they are there. This can be achieved through a number of mediums such as banner ad placement on partner or relevant sites and pay-per-click advertising.
Birdsall Interactive specializes in creating compelling ad banners and corresponding landing pages that are trackable and the success of the campaign can be determined by the ROI.
eCommunications
One of the most important business tools is the ability to keep in touch with your customers. Birdsall Interactive can help create a relevant and purposeful email marketing campaign that will assist in building a relationship with your current and prospective customers. Email marketing is very effective medium that helps reinforce brand awareness amongst your target audience. We help design, build, deploy and track successful email campaigns that allow our clients to communicate with their users and inform them of upcoming promotions, events or simply to say "thank you for being a customer".
With the constant information overload and fierce competition for your user's attention, it is imperative that your message is relevant and your design is inviting. As professional web designers, Birdsall Interactive can help enhance your emails by segmenting and personalizing each one through personalized subject lines, offers and follow up emails based on recipient activity. All these are key elements to having a successful eNewsletter campaign, and Birdsall Interactive will work with you to provide the building blocks that will help you flourish.
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Birdsall Interactive is looking for great people to join their team. Interested? Email us.
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