Roche Molecular Diagnostics Unveils New Intranet Logo Designed by Birdsall Interactive

Oakland, CA, February 24, 2004 – Roche Applied Science, one of the world's leading producers of reagents and systems for life science research introduced a new Intranet logo for its expanding APAC division. Developed by Birdsall Interactive, the logo was designed to create a distinct identity and increase awareness of Roche’s Asian Pacific group.

About Birdsall Interactive, Inc.
Founded in 1991, Birdsall Interactive is a contemporary, full-service design and marketing company based in Oakland, California. In 1995, the company launched its first client Web site and to date has completed more than 300 Web sites and over 500 advertising banners. Birdsall Interactive counts many Fortune 500, as well as smaller companies among their clients. Some of these include Hitachi, PeopleSoft, Yahoo!, San Francisco Giants, Wells Fargo, and ABD Insurance. More information about Birdsall Interactive can be found on the company’s Web site at www.birdsallinteractive.com.

For more information about Birdsall Interactive, Inc., contact:
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