FEATURED PROJECTS

MILWAUKEE BREWERS:
Needing an intranet site that people would use, we designed a structure and templates for them to use with Sharepoint... more >

TRUKID:
We designed a web site to help create and promote a new brand in an already crowded marketplace... more >

Birdsall Social Media Blog featured on Alltop.com
You know you've hit the big leagues when Guy Kawasaki's office calls you to make a comment on your Blog.(...) more >
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Dream Foundation gets a Facebook Page
Birdsall Interactive built a Facebook page for the Dream Foundation.

For this project, Birdsall interactive developed the Facebook page with the same look and feel as their current web site.(...) more >
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RECENT WORK: LOWEPRO

ISSUES:

LowePro teamed up with Birdsall Interactive with the desire to revamp their site in order to provide existing and potential customers with an ease of use experience.
Amatuer and professional photographers have unique needs.
LowePro wanted to provide customers with a comprehensive education concerning their wide range of products.

CHALLENGE:

LowePro needed to simplify the layout and provide accurate and clearly defined product information, yet retain it's signature style.
Birdsall Interactive poured over numerous product pages and wire frames and researched more efficient methods of structuring content.
Retain LowePro's recognizable market image while increasing their online presence.

SOLUTION:
Assist users with all of the above by

Implement a more efficient navigation making it easier to find product information.
Use Flash animations on the mainpage to showcase products in action with bold use of imagery.
Providing an overall cleaner look and feel utilizing a modular approach to design and integrating select colors to emphasize the LowePro brand.
Building a more advanced search feature and product finder so customers can locate products with fewer clicks.

RESULT:

Overall customer feedback has been overwhelmingly positive.
Site traffic has increased and the amount of time customers spend on the site has increased as well. Product page hits have experienced a significant increase leading to an increase in sales.
Birdsall Interactive exceeded expectations with the design and implemenation of the new and much improved LowePro online.