FEATURED PROJECTS

MILWAUKEE BREWERS:
Needing an intranet site that people would use, we designed a structure and templates for them to use with Sharepoint... more >

TRUKID:
We designed a web site to help create and promote a new brand in an already crowded marketplace... more >

Birdsall Social Media Blog featured on Alltop.com
You know you've hit the big leagues when Guy Kawasaki's office calls you to make a comment on your Blog.(...) more >
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Dream Foundation gets a Facebook Page
Birdsall Interactive built a Facebook page for the Dream Foundation.

For this project, Birdsall interactive developed the Facebook page with the same look and feel as their current web site.(...) more >
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RECENT WORK: PATELCO CREDIT UNION

ISSUES:

Patelco Credit Union came to Birdsall Interactiv with a need to improve user experience and the financial well being of their customers
Research revealed there were some negative perceptions of Patelco both from members and non members.
Patelco wanted to educate them quickly on the Patelco difference and show them "great rates."

CHALLENGE:

Patelco Credit Union needed a way to increase online relationship with current customers and wanted to create programs to drive incremental growth within new memberships.
Based on objectives Birdsall Interactive needed to organize the abundance of information offered so that Patelco's users can easily navigate through the tremendous amount of content and get over the perception hurdles which included - "Patelco Credit Union did not have enough ATMs".

SOLUTION:
Assist users with all of the above by

Implementing a better search functionality so users could find what they need quickly
provide better architecture so users can navigate without feeling "lost" and discouraged.
improving vernacular through the site
Easy to use tools/ Easy to access product information
And build a custom ATM search locator so that visitors could tap into the 25,000 ATMs available to them.

RESULT:

Scores for the new site immediately improved as it was very well received.
The overarching experience a user has as a result of their interactions with the site (and Patelco's products & services) has been greatly enhanced.
The newly designed site was a "win- win" for all - Patelco was able to accomplish the incorporation of business and marketing goals, all while catering to their customers' needs.