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California Web Design Firm

RECENT WORK: TRUKID

ISSUES:
  • TruKid was a brand new product from an established and successful company entering a new market.
  • Appeal to both parents and kids..
  • Create and promote a new brand in an already crowded marketplace.
CHALLENGE:
  • Create a site that conveyed a sense of professionalism, yet remained playful.
  • Provide a sense of community for parents to not only searchf or information, but also to provide information for other interested parents.
SOLUTION:
Assist users with all of the above by
  • Leverage packaging colors for the site, utilizing bold colors to creat a vibrant and playful look and feel.
  • Place the products front and center on the mainpage in a random rotation.
  • Create a 'Community' section with a user generated BLOG to act as a resource for parents concerning skin care health matters.
  • Provide a section on healthy living with a comprensive source of data and information
RESULT:
  • Overall customer feedback has been overwhelmingly positive.
  • Site traffic has increased and the amount of time customers spend on the site has increased as well.
  • Product page hits have experienced a significant increase leading to an increase in sales.
  • Birdsall Interactive exceeded expectations with the design and implemenation of the new and much improved site.