BIRDSALL INTERACTIVE SUCCESS STORIES

Birdsall Interactive Re-Launches Digital Dugout

Background:

• The Digital Digout is a web site only accessable by a user with a WiFi enabled device while thay are at AT&T Park.
• iPhone, iTouch, and PSP's along with WiFi enabled laptops can access the system.
• Birdsall Interactive has been working with the SF Giants for nearly 10 years and with the Digital Dugout for nearly 5 years.

Issues:

• New technology and new devices have come into the marketplace and more users are using the Digital Dugout. iPhones are an all-in-one device that people are bring to the park
• The Giants wanted to develop some great, new features for the 2008 season.

Solution:

• Birdsall Interactive created a system that will allow fans to order food from their seats using WiFi devices like the iPhone, PSP and Pocket PC's. Fans will pay for their order using a credit card and then pick it up from an express window.
• Birdsall Interactive programmed technology where users can see instant replays within 3 minutes of the event. Great pitch? Double Play? Now fans can see it in the palm of their hands.
• The Digital Dugout continues to offer games, stats and other services to Giants' fans while they watch a baseball game at AT&T Park.

Result:

• For the same time last year, usage has increased over 45%.
• Usage will only increase as more and more people are bring WiFi enabled devices with them, like the iPhone and iTouch.

Birdsall Interactive is looking for great people to join their team. Interested? Email us.