BIRDSALL INTERACTIVE SUCCESS STORIES

Birdsall Interactive Re-Launches Digital Dugout

Background:

• The Digital Digout is a web site only accessable by a user with a WiFi enabled device while thay are at AT&T Park.
• iPhone, iTouch, and PSP's along with WiFi enabled laptops can access the system.
• Birdsall Interactive has been working with the SF Giants for nearly 10 years and with the Digital Dugout for nearly 5 years.

Issues:

• New technology and new devices have come into the marketplace and more users are using the Digital Dugout. iPhones are an all-in-one device that people are bring to the park
• The Giants wanted to develop some great, new features for the 2008 season.

Solution:

• Birdsall Interactive created a system that will allow fans to order food from their seats using WiFi devices like the iPhone, PSP and Pocket PC's. Fans will pay for their order using a credit card and then pick it up from an express window.
• Birdsall Interactive programmed technology where users can see instant replays within 3 minutes of the event. Great pitch? Double Play? Now fans can see it in the palm of their hands.
• The Digital Dugout continues to offer games, stats and other services to Giants' fans while they watch a baseball game at AT&T Park.

Result:

• For the same time last year, usage has increased over 45%.
• Usage will only increase as more and more people are bring WiFi enabled devices with them, like the iPhone and iTouch.